Analysis of Distribution and Behavior of Tourists in Xinglong Botanical Garden by Two Survey Methods

LIU Weiwei; KANG Zihang; HUANG Yaqiong; DENG Jing; WU Qingshu

doi:10.15886/j.cnki.rdswxb.2019.01.012

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The distribution and behavior of tourists are an important criterion for verifying the rationality of planning and design, and its analysis can help improve planning of scenic spots. The distribution and behavior of tourists in the Xinglong Tropical Botanical Garden were analyzed by using two survey methods, Tencent Browsing Index（TBI） method combined with the heatmap big data, and the action observation method. The results showed that the tourists were mainly concentrated in the entrance landscape area and the popular science tasting area. The main behaviors include viewing, experiencing and taking a rest. The distribution and behavior of the tourists were mainly influenced by the route of the tour, the division of the function of the park, the setting of service facilities and the surrounding environment, the causes of which were analyzed. At the same time, the results of these two survey methods were found basically the same although there were some differences. The advantages and disadvantages of the two survey methods were discussed.

Analysis of Distribution and Behavior of Tourists in Xinglong Botanical Garden by Two Survey Methods

Institute of Tropical Agriculture and Forestry, Hainan University, Haikou, Hainan 570228, China

Received Date: 2018-11-01

Rev Recd Date: 2019-01-12

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Abstract: The distribution and behavior of tourists are an important criterion for verifying the rationality of planning and design, and its analysis can help improve planning of scenic spots. The distribution and behavior of tourists in the Xinglong Tropical Botanical Garden were analyzed by using two survey methods, Tencent Browsing Index（TBI） method combined with the heatmap big data, and the action observation method. The results showed that the tourists were mainly concentrated in the entrance landscape area and the popular science tasting area. The main behaviors include viewing, experiencing and taking a rest. The distribution and behavior of the tourists were mainly influenced by the route of the tour, the division of the function of the park, the setting of service facilities and the surrounding environment, the causes of which were analyzed. At the same time, the results of these two survey methods were found basically the same although there were some differences. The advantages and disadvantages of the two survey methods were discussed.

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Analysis of Distribution and Behavior of Tourists in Xinglong Botanical Garden by Two Survey Methods

doi: 10.15886/j.cnki.rdswxb.2019.01.012

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